LAST CALL: Prom night will stick with you forever

An Ohio company has hit on a new answer to the age-old teen

question 'what should I wear to the prom?' And in the process, Manco,

the country's largest maker of duct tape, is getting massive levels of

PR for itself and its Duck brand tape.



This spring, Manco is sponsoring its first 'Stuck at Prom' contest,

asking students to dress in duct-tape formal wear. The contest offers

two dollars 2,500 scholarships to the winning couple, plus dollars 2,500

to their school.



When an NBC-TV affiliate in Boise, ID heard about a local couple wearing

a duct tape gown and tux to their prom, it leapt on the story. Other NBC

affiliates picked it up and the contest got seven million media

impressions in two days, says Theresa Brixius, Manco's communications

manager.



Brixius even dressed in duct tape herself for a photo on the company Web

site promoting the contest. 'This is just a way for teens to remember

their prom forever,' she says.



At least they won't have to worry about fitting into their prom dresses

in a few years. All they'll need to do is crack open another roll.



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