LAST CALL: License needed to drive Mitsubishi PR

Mitsubishi is advertising for a senior media relations manager.

Along with the usual requirements for the position (degree, 15 years'

experience, moderate PC skills, Web-savvy, etc.) there's this stopper:

'Must have valid driver's license and company-approved driving

record.'



Don't laugh. Some years ago Ford Motor hired a highly recommended PR

staffer for a position in its Chicago regional PR office - which, among

other responsibilities, required some shuffling around of media

test-drive vehicles - and never thought to ask. You guessed it: she

didn't know how to drive.



Having said that, you don't see many ads for basic healthcare PR jobs

demanding that applicants be well-versed in the finer points of brain

surgery, now, do you?



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