Firm is sought for privacy-policy RFP

WASHINGTON: A coalition of five financial powerhouses is searching

for a PR firm to help with privacy-policy legislation.



Operating as the DC-based Financial Services Coordinating Council, the

coalition comprises the American Bankers Association, American Council

of Life Insurers, American Insurance Association, Investment Company

Institute and Securities Industry Association.



An RFP was sent to about 18 firms earlier this year, with eight making

the final cut. The budget is undisclosed.



The purpose of the pending PR campaign will be to 'explain the need for

appropriate privacy-policy legislation without going overboard with

overly-restrictive legislation,' said Jim Pitts, executive director.



Pitts hopes the PR campaign will 'short-circuit' the need for an

advertising initiative on this complicated issue. Target audiences

include members of Congress and state legislatures.



The issue of consumer privacy is growing and a large number of

businesses - including banking, insurance and others - are mailing

millions of federally required notices about how they collect and use

information.



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