AT&T splits PR down the middle

NEW YORK: AT&T has drawn a bold line down the middle of the US map

in reorganizing its corporate PR operations.



On May 1 the company appointed two new regional VPs of PR: Steve Clawson

for the eastern half of the country, which includes 26 states, and Mona

Williams for the western half, which comprises the other 24. Prior to

the change, all AT&T PR offices across the country reported to VP of PR

Bill Oliver, to whom both Clawson and Williams now report.



Clawson, who will be based in Chicago, had been over-seeing AT&T PR for

five Mid-western states; and Williams, who will work out of Dallas, had

been responsible for PR in the Southwest.



The change was made to provide Oliver with more time to work on public

policy issues in Washington, DC, said Mike Pruyn, AT&T's director of PR

in Chicago.



In addition, the telecom giant has announced plans to split into four

new companies: wireless business, broadband services, consumer services

and business services. The wireless operation will be spun off this

summer.



The others will follow.



No decisions have been made on which AT&T PR staffers will go to each

company, Pruyn said. But, he continued, staffers who provide direct PR

support for one of the four business segments are likely to move with

that segment.



The fate of PR people who support several business segments is not as

predictable.



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