TGI Friday's has picked Golin/Harris as its US agency of record

DALLAS: TGI Friday's has picked Golin/Harris as its US agency of

record. The chain's parent company, Carlson Restaurants Worldwide, will

also use the agency for corporate PR. The focus will be on 'maintaining

our leadership position in casual dining,' said Amy Freshwater,

Carlson's senior PR director. Golin beat out four unnamed firms. The

agency's Dallas VP, Greg Artkop, would not discuss budgets, but said,

'It's going to keep a couple of people quite busy.' TGI Friday's

operates more than 600 restaurants in 53 countries, but Golin's efforts

are limited to promoting the approximately 470 domestic locations.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.