EDITORIAL: Edelman can take its pick

News that Edelman is for sale will certainly prick up some ears.

The most logical candidates are foreign. Publicis has no global PR

network to partner with its Saatchi & Saatchi operations.



Havas also lacks a global PR presence. And UK-based Cordiant's PR

operations are purely financial.



But don't count out domestic players. WPP looks to have its plate full

right now. But despite owning three major brands, Interpublic is

certainly interested. And having promised to buy seven PR firms,

Omnicom's Tom Harrison will surely take a look.



Grey Group - owners of GCI and APCO - have also expressed an interest,

although rumors that it is in turn for sale make this an unlikely

scenario.



Meanwhile, at Bcom3, Manning Selvage & Lee CEO Lou Capozzi admits loudly

that his firm is not big enough, but he sees a huge cultural divide to

overcome; and having delayed its IPO, the parent company may have its

mind on other matters.



Perhaps the surprise package will be Bcom3's 20% investor, Dentsu. Its

alternative stance may jive with Edelman's rich history as a proud

independent.



But whoever buys, Edelman would be a big catch, and with no other major

independents left, it's clear Edelman can take its pick.



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