Edelman PR: is it now up for sale?

NEW YORK: While every other major PR agency has sold out during the

last five years, Edelman has remained staunchly independent.



But last month, CEO Richard Edelman and his father, agency founder and

chairman, Dan, dined with Publicis CEO Maurice Levy in Chicago. It was

the third meeting with Levy this year.



Edelman insisted: 'Nothing's happening. I've had my dinner (with Levy)

and I've had lunch with Ed Meyer (at Grey Global Group), as well as

meetings with Bcom3, Interpublic and Cordiant. But I get called all the

time. It's not like we've appointed a merchant bank. Then, you'd have a

story,' he said.



Nevertheless, there's a new 'come and get me' tone to Edelman's

words.



'People can come and make whatever offers they want,' he says. 'But it's

parenthetical. No one's making any offers.'



Edelman has been under pressure from his father to realize the agency's

value now that it's the last remaining independent among the top 10

global players. 'I still have a very high interest in remaining

independent.



But last year there was an IPO window, and that's disappeared,' he

added



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.