PHILADELPHIA: Healthcare giant Cigna has narrowed its search for a
new raft of PR firms to take on its corporate communications business,
estimated to be worth around dollars 1 million.
The company, which is 102 on the Fortune 500 list, issued an RFP about a
month ago and is now looking at six firms.
These are: incumbent New York-based Makovsky & Company, which represents
Cigna's Retirement Investments group; Edelman; Hill & Knowlton; Manning
Selvage & Lee; Ruder Finn; and Weber Shandwick Worldwide.
Until now, Cigna had used three dozen agencies. As a result of an
internal reshuffle, the firm wants to consolidate its business with just
Cigna has two main businesses, offering companies employee healthcare
plans and operating a large financial services arm. Cigna's rivals
include Aetna, Metlife and Prudential.
Cigna's net income in 2000 was dollars 987 million, a growth rate of
44.4%. The company employs 43,200 staff.