Burson's global PA head leaves post

WASHINGTON: Five years to the day after arriving at

Burson-Marsteller's Washington office - and barely five months after a

major promotion - Cynthia Hudson has parted ways with the firm to launch

her own public affairs consultancy.



Hudson, who agency sources said had considered leaving earlier this

year, was promoted to chair of the global public affairs practice in

January, a newly created position. She cited a change of lifestyle and

business opportunities as her primary reasons for leaving.



While no official decision has been made, it appears Burson will not

replace Hudson but instead will divide her responsibilities among others

in the public affairs practice.



'Burson has been a wonderful opportunity,' she said. 'To be given the

responsibility of overseeing the global practice is something that all

of us in the profession work towards. But there are also times when

things fall in place personally and professionally, and priorities

shift.'



Hudson said she is planning to open a one-woman public affairs

consultancy this summer. 'I think potential clients understand the

incredible resources that are available to them in the PR marketplace,'

she said, 'but I think they have no idea how to navigate that

marketplace.'



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