CINCINNATI: Procter & Gamble's acquisition of Bristol-Myers
Squibb's Clairol brands has a number of PR agencies biting their nails
as P&G examines the brands' various outside vendors.
"Our goal will be to integrate the best of the best," said Tracey Long,
a spokeswoman for P&G in Cincinnati, who would not rule out axing or
reassigning any PR firms. Vendors will be examined "brand by brand," she
Clairol's principal US agencies include BSMG Worldwide in Chicago and
two New York agencies: Blue Sky Communications and Tractenberg.
The surviving agencies will all answer to P&G's president of global
haircare, Martin Nuechtern.
P&G's agencies include Fleishman-Hillard, Northlich Communications,
Porter Novelli and Lippe Taylor Marketing Public Relations in New York,
which used to handle the Clairol account but now works on P&G's Physique
Brands involved in the dollars 4.95 billion cash acquisition include
Herbal Essences, Nice 'n Easy and Hydrience.