LAST CALL: PRWeek gets down-low on J. Lo hoax

Attentive readers of the ifilm. com item about uber-celebrity

Jennifer Lopez should have spotted it as a joke right away.



The piece appeared in the site's "Hollywood Email" section and included

a faux e-mail exchange between Warner Bros. Pictures and a fictional

staffer at PR shop Rogers & Cowan.



It focused on a PR power struggle over the release of Lopez's new film,

Angel Eyes. The star was supposedly unhappy with promotional materials

that dubbed her Jennifer Lopez instead of J. Lo and threatened to pull

out of the press junkets.



But Hollywood aficionados would have been skeptical right away. The

Rogers & Cowan staffer was named Lucille LeSueur, which any Mommie

Dearest fan knows was Joan Crawford's real name. Not to mention the

(tiny) disclaimer that explains the contents are fiction.



Lopez's publicist Alan Nierob is one of the few real names in the

piece.



"Thanks for calling to check it," he said to PRWeek. "Most people

don't."



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