NEW YORK: Joe Public Relations (JPR) has hired the National Hockey
League's former director of communications as VP of business development
for North America.
John Krisiukenas will join JPR's small New York team, which includes SVP
Siobhan Aalders. The agency opened its New York office last November. It
is part of the OneMonday Group, which also houses tech specialist Text
Krisiukenas started his career in PR as an intern at Burson-Marsteller
He later worked for Cohn & Wolfe and Alan Taylor Communications,
focusing on consumer products and sports marketing.
He took time out from PR to pursue a Ph.D at New York University, but
soon returned to the profession as director of new business at Jericho
Communications, running sports marketing.
Krisiukenas then moved to Singapore, where he ran his own consultancy
called JCK Communications and also became an on-air sports and
event-marketing analyst for CNBC Asia.
Returning to the US two years ago, he took the job at the NHL, but
decided to switch back to his strength of business development.
Now at JPR, Krisiukenas will focus primarily on winning consumer brand
accounts. "I like to go for the irreverent brands," he said. "It's never
been my style to focus on the leaders in the industry. I want to make a
new brand the leader in the industry."