WHITE PLAINS, NY: Agribusiness giant Bunge has named a new director
of global communications while its North American unit, Bunge
Corporation, has unveiled a new logo, name and image campaign to become
better known outside the commodity business.
In the new post, Hunter Smith will oversee IR, PR, advertising,
government relations, external and internal communications, and
Smith most recently had been assistant treasurer with Bunge. He joined
the company in June 1999.
Bunge Corporation, based in St. Louis, is changing its name to Bunge
North America and has begun using a new slogan: "Enhancing the Value of
America's Harvest." The company also has a new logo.
"These changes clearly define the North American geographic focus of our
operations and activities," said John Klein, Bunge North America
president and CEO.
Bunge has long been known in the grain-trading pits of Chicago's
commodity markets, but now wants to raise its profile with food
processors, food-service operators and food retailers.