BSMG drags feet over new IPG arm

NEW YORK: Amid Interpublic Group's restructuring talks is the

thorny issue of whether BSMG and fellow agency FRB will sit within Larry

Weber's Advanced Marketing Services group (formerly Allied

Communications) or join a newly created entity called The

Partnership.



True North CEO David Bell is said to be the likely candidate for CEO of

The Partnership, which was principally created as a new business

tool.



The new unit will comprise the bulk of Interpublic Group's marketing

services agencies.



BSMG CEO Harris Diamond refused to comment on his future with the

firm.



Interpublic Group is expected to unveil three other operating units,

McCann-Erickson, Lowe Lintas and FCB, if the True North acquisition

closes next month.



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