Getzler & Co., a New York agency specializing in turnarounds and
restructurings, has the solution to the dot-com doldrums: spend less on
operations, more on marketing.
The press release explains that in a "new study" of 190 tech companies,
the profitability of the 25 firms that cut operations costs surged ahead
of the 46 firms that cut marketing costs.
Holy corporate turnaround, Batman! This must mean that the way to cut
the burn rate and prop up a sagging snot-com is to pour dollars into PR,
not the business!
Let's face it, what the company actually does is just a nonessential