INTERNATIONAL NEWS: Asian tech sector serviced from SF

SAN FRANCISCO: A new boutique agency has been launched to promote

Asia-related technology companies in Silicon Valley.



Panache Communications was founded by Sharon Sim-Krause. "I realized so

many people have no clue about what is going on outside the US,"

Sim-Krause said. "Media attention on Asia is just miniscule." Sim-Krause

previously worked in both Asia and the US for Shandwick

International.



Panache has already signed a number of clients, including pan-Asian

Internet company chinadotcom and Asia Pathways, a technology services

company.



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