Amnesty International tuning up for 40th birthday bash

WASHINGTON: Amnesty International is quietly assembling various

musical acts for a major concert event to mark its 40th anniversary

later this year, PRWeek has learned.



Amnesty's in-house communications department is organizing the upcoming

concert, to be held in Los Angeles, to "re-energize" the nonprofit's

image.



In the late 1980s, such artists as Bruce Springsteen, U2, Sting and

Tracy Chapman participated in Amnesty's Human Rights Now! and Conspiracy

of Hope tours.



"With the concert tours during the late '80s, we emerged as the hip,

dynamic, youthful organization," said Amnesty's director of

communications, Karen Schneider. "We had all these rock stars singing

for us, helping raise attention and money and all sorts of things. I'd

like to reclaim some of that real excitement."



A newly formed unit within the 15-person communications department

called Artists for Amnesty, not yet formally debuted, is handling artist

recruitment.



Schneider said that discussions were currently under way with several

artists, though she declined to reveal whom.



- See profile in next week's issue.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.