SAN FRANCISCO: Lexis Communications Group, an independent UK
agency, has opened its first international office in San Francisco.
Alice Chan Heckman has been hired back as president of the new
She was Lexis' tenth employee in London, but left the firm to work for
Technology Solutions and InterActive PR in the US.
Lexis plans to specialize in the promoting of start-ups and established
tech companies. CEO Bill Jones seemed unfazed by that market's recent
"We are turned on by the fact that some of the heat has gone out of the
market," Jones said. "It is really tough if you have already been
operating in it and are finding yourself having to downsize in that
Lexis has already signed its first new client, xSides. Lexis will handle
market developing, corporate positioning, and media relations for the
Seattle-based software company.