NIRI: IR-PR salary gap is big indeed

VIENNA, VA: The well-known disparity between PR and IR salaries is

even greater than previously believed, according to a new survey from

the National Investor Relations Institute.



The survey puts the annual salary of IR officers at $144,900, up

20% from two years ago. That figure is $66,900 more than the

average IR salary determined in PRWeek's salary survey: $78,000

(PRWeek, March 26). NIRI's figure is also $85,900 more than the

average PR salary of $59,000.



The survey, conducted by the Rivel Research Group, was completed by 246

corporate IR practitioners and 106 agency counselors. The emphasis was

on corporate members, who are usually paid more than agency workers

because far more IR people are corporate employees.



However, with bonuses taken into account, the average cash compensation

for IR counselors has actually declined 7% over the past two years, from

$153,200 to $141,900.



NIRI president and CEO Lou Thompson said the declines are due to the

increase in small-cap companies.



"As a company goes public, sometimes the former administrative assistant

to the CFO is appointed to handle investor relations," said

Thompson.



"In some cases, those folks are still stuck in the same salary bracket

they were in as administrative assistants."



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