Ketchum headed to Sunshine State

TALLAHASSEE, FL: Ketchum's workplace and change communications unit

has won two years' and $8 million worth of work. The Florida

State Board of Administration has charged Ketchum Inside with explaining

one of the largest state benefit changes ever made to Florida's 650,000

state employees.



More than a fifth of Ketchum Inside's 150 employees will work on the

account. Initial research has begun. Work will entail benefit planning,

employee relations, media and special interest communications, Web

design, and meeting planning.



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