WSJ finance editor to join Brunswick Group

NEW YORK: Wall Street Journal finance editor Steve Lipin is joining

the Brunswick Group as a fourth partner in the New York office to launch

a new M&A practice.



His joining is a further fillip to the London-headquartered firm which,

until recently, had a slow start in the US.



After six months of negotiations with Brunswick,Lipin was hired last

week, though he is rumored to have been in talks with several rival IR

agencies. His appointment gives the firm more leverage in terms of its

ability to develop cross-border deal stories and communications

strategies given Brunswick's strength in European financial markets.



Brunswick has been on a top-level hiring spree as of late. The firm

recently recruited former US assistant Secretary of State Jamie Rubin,

as well as Mike Buckley, former US national director of Hill &

Knowlton's litigation practice. Lipin will start on August 6 as a senior

partner alongside Tim Payne, Sara Strong, and Buckley.



When asked how he would translate his skill at breaking stories into

keeping corporate secrets, Lipin said, "I was privy to information that

had to remain confidential until it was ready to be published."



Lipin broke news of the Daimler-Chrysler merger, the WorldCom-MCI bid,

and Chase Manhattan's merger with Chemical.



He insisted that he would not favor the Journal in terms of giving

exclusives, and said he would do what was best for his clients.



According to Brunswick partner Payne, the agency is poised to make other

major appointments within the next few weeks.



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