LAST CALL: Granoff in a bit over his head in search for mediainterest

David Granoff, the New York publicist best-known for representing

curvy model-turned-heiress Anna Nicole Smith, is getting a hair

transplant.



That's not news, of course. Plenty of PR men have had a little work done

up top. But as the surgeon happens to be a client of Granoff, he decided

to put his money where his mouth is.



Hence, journalists were offered access to the grueling nine-hour

procedure in which Granoff's healthy hairs were individually sliced out

of the bottom of his head and replanted on the top.



Granoff promised them he would be awake and chatting the entire time -

although presumably under the influence of fancy painkillers - but

unfortunately, no one (except for the New York Post's Page Six, which

gave him a blurb on July 4) was interested.



But while coverage has hardly been hair-raising (and he's still pitching

the story), he says he's pleased with the follicular results so far.

There are still two more sessions before his scalp is completely

re-thatched: "They are up to the middle of my head," he says.



The surgeon is Dr. Bahman Ashraf of Manhattan and Iselin, NJ. Granoff

swears it's not a quid pro quo - Ashraf is paying client fees and in

return Granoff gets a discount on the op. "Beauty knows no pain,"

Granoff says.



Granoff is developing a specialty in hair-transplant publicity, it

appears.



When Page Six reported May 7 that Guns N' Roses frontman Axl Rose was

unhappy with his botched plugs, Granoff got on the phone. Presto! Page

Six reported on May 14 Ashraf's offer to fix the troubled star's head

for free.



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