NEW YORK: Fleishman-Hillard has beat out GCI to become the
preferred provider agency for KPMG's 156 worldwide member firms. The
global accounting, tax, legal, and financial advisory firm launched its
search for one agency to perform global, as-needed project work earlier
this summer. (PRWeek, June 25.)
Weber Shandwick Worldwide, which is agency of record for KPMG's tax
division, returned the RFP for the project work, but wasn't invited to
pitch. Fleishman has done project work for KMPG in the US only.
George Ledwith, KPMG's Americas regional communications director, said
the KPMG search committee was impressed that Fleishman owns, and is not
just affiliated with, its worldwide offices.
Neither Ledwith nor Fleishman senior partner Peter McCue would put a
dollar amount on the deal. McCue said the lack of a client budget or
work plan didn't concern him. "Global preferred provider is a
designation, like a Good Housekeeping seal of approval," he said.