CHICAGO: Stung by a drop-off in technology business,
Fleishman-Hillard's Chicago office has begun to focus more heavily on
the healthcare sector for new business, nabbing four clients with total
annual billings of more than $1 million.
For the Cleveland Clinic, the Chicago office will work with Fleishman's
New York, San Francisco, and Kansas City offices on the launch of a new
CorSolutions, a Chicago-area disease management firm, has also come on
board for rebranding and repositioning work.
Aspect Medical, a Boston maker of anesthesia monitoring systems on which
Fleishman's Chicago office will work with the Boston office, has
appointed the firm for investor relations.
Zimmer, an Indiana-based maker of artificial hips and knees has hired
Fleishman for strategic communications work. Zimmer was spun off from
its corporate parent Bristol-Myers Squibb in February 2001.
"Healthcare continues to just boom for us," said Bob McEwen, GM of
Fleishman Chicago. The area will make up 30% of his office's fees this
year, compared to 15% last year, which could begin to compensate for a
major loss of technology business.
McEwen is expecting office revenues this year to match 2000's $13