NEW YORK: The Wall Street Journal is looking for a PR agency to
help promote a redesign of WSJ.com.
The fall redesign of the online publication will coincide with a revamp
of the print version, leading to speculation that a larger PR task may
be in the offing. Neither the newspaper nor its online sister has a PR
agency of record.
Vickee Adams, WSJ director of corporate communications, would not
comment on the PR activities of the print redesign, which will increase
the color and print capacity of the 112-year-old newspaper.
Steve Goldstein, VP of corporate communications at parent company Dow
Jones, told PRWeek that he is especially interested in integrating brand
marketing to create overall brand awareness.
Any agency employed by the WSJ would work with Goodby Silverstein &
Partners, the publication's ad agency of record.