NEWS IN BRIEF

SAN FRANCISCO: Ketchum has been selected as agency of record for

the San Francisco Ballet. The firm will work with the ballet's internal

PR department to promote the dance company's artistic accomplishments,

model programs, and national and international profiles. "The most

interesting thing about this account is that few people, outside of real

ballet fans, know that it is the oldest professional ballet company in

the US," said Dave Samson, director of Ketchum's San Francisco office.

The ballet is the third largest in the US.



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