LAST CALL: The O'Reilly Factor silences a PR voice

It's open season for PR bashing, with Lizzie Grubman and Marina

Ein, Gary Condit's spokeswoman, taking center stage. But there also are

more subtle weapons in the media's anti-PR arsenal, as Alan Caruba

discovered last week.



Caruba, who operates his own one-man company called The Caruba

Organization, was invited to appear on Fox News Network's The O'Reilly

Factor.



Caruba sent an e-mail to his contacts, announcing his appearance. "I

thought you would enjoy knowing that I will be on Fox News Network

tonight," he wrote. "The topic will be Condit's PR efforts to control

the story of the missing intern."



Alas, it was not to be. Less than an hour later, Caruba sent reports to

his clients: "Fame is fleeting. I just received a call canceling my

appearance tonight."



Caruba said that he was given no explanation for the programming change,

but the irrepressible Caruba has a theory. "Maybe (O'Reilly) found out

I'm just as opinionated as he is, eh?"



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