Creaxion gets in on the games, launches sports marketing arm

ATLANTA: Creaxion, a three-year-old Atlanta-based PR firm, has

branched out with a sports marketing and special events unit.



The $3 million firm had no previous experience in sports

marketing, but three months ago brought in David Nicholson as vice

president to head up the division after Creaxion client Porsche Cars

North America asked for sports expertise. Nicholson previously worked on

campaigns for the Olympic Games, World Cup, and NASCAR. He will lead a

team of four.



Other clients for the division will include the Atlanta Beat, Atlanta's

professional women's soccer team. Nicholson is also talking to

MasterCard, Nike, AOL, and Coca-Cola.



The first major initiative will be Porsche's 50-state drive for HOPE, a

cancer research foundation. Creaxion has signed Yahoo! as the presenting

sponsor. People will be able to donate money to the HOPE Foundation on

Yahoo!, or can bid to take a driver's seat in the vehicles.



Creaxion has previously focused on hi-tech. Clients include

headhunter.net and ibill.com.



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