NASHVILLE, TN: Dye, Van Mol & Lawrence has hired Murfy Alexander,
former VP of PR for the Swatch Group US, as SVP and group director.
Alexander, a 25-year communications veteran with experience in New York
and Washington, DC, spent the past three years with Swatch. She created
the first PR program for the US division of the Swiss-headquartered
corporation, which has close to $3 billion in global sales of
microelectronics and watches. Prior to joining Swatch, she spent three
years as director of communications for the Overseas Private Investment
Corporation, a US federal agency.