You've got to hand it to Col Allan, the new editor-in-chief at the
New York Post. He knows how to string a story out long after its natural
end. Not satisfied with putting Lizzie Grubman on the front cover for
four days running after her Hamptons spat, the paper has hit upon the
perfect way to get a bit more mileage out of the made-for-the-Post
It's giving away the very same model of Mercedes-Benz SUV that Grubman
mashed into those Hamptons gawkers, sorry bystanders.
Not that Mercedes-Benz is happy about it, despite the huge picture of
the ML55 AMG auto plus full description of its features on the premium
page three spot.
"I'm astonished that they should do something like this," spluttered
Donna Boland, manager of corporate communications at Mercedes-Benz.
"We've had so many calls from journalists asking if we are
Boland was keen to tell PRWeek that the company had nothing to do with
the car giveaway: "We don't want any of the publicity that this incident
gives Mercedes." But Boland admitted that there wasn't much she could do
about the Post's cheeky contest.
"They must have bought the SUV, so they can do whatever they like with
it," she sighed. "Had they used our logo, I'd have been down on them
like a ton of bricks. But as it stands, legally, I can't move on this
(unlike Lizzie - Ed). I don't think it would do any good to take a
heavy-handed approach anyway," she added. "We're not the taste police."