F&G is Chapter 11; hires new PR firm

GRAND RAPIDS, MI: Failing direct-marketing catalogue company Foster

& Gallagher (F&G) has hired New York financial PR agency Gavin Anderson

to help it through what could be a messy bankruptcy.



One of Gavin Anderson's difficult tasks will be protecting the corporate

image of the troubled 50-year-old F&G, which filed for Chapter 11

bankruptcy protection on July 2 in a Delaware Court, and ceased

operations on June 29.



According to local newspaper reports, most of the company's 3,000

employees lost their jobs at the end of June.



Along with Gavin Anderson's entrance comes new interim CEO Lawrence

Adelman, who will serve until September. F&G's previous CEO Robert

Osterta resigned in June.



The initial terms have Gavin Anderson receiving a $50,000 fee and

a monthly retainer of $10,000. The agency is currently billing at

an hourly rate.



F&G currently uses Caughtery Hahn Communications, based in Glen Rock,

NJ, as its agency of record. President Lisa Hahn refused to give details

of the agency's relationship with the firm now that Gavin Anderson has

stepped in.



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