IPG adds DeVries to bolster its niche PR

New York (PRWeek WorldWire) - Interpublic Group has acquired New York-based marketing PR firm DeVries Public Relations. It will join IPG's Advanced Marketing Services group (AMS). DeVries founder and CEO Madeline de Vries will report to AMS chairman and CEO Larry Weber.

New York (PRWeek WorldWire) - Interpublic Group has acquired New York-based marketing PR firm DeVries Public Relations. It will join IPG's Advanced Marketing Services group (AMS). DeVries founder and CEO Madeline de Vries will report to AMS chairman and CEO Larry Weber.

Neither side would give terms of the deal, but 23-year-old, 60-person DeVries will retain its name, management, and operational independence. DeVries reported 2000 revenues of $10 million and grew over 20% in the first half of 2001. Clients include Procter & Gamble, Tupperware, Old Navy, 3M, GlaxoSmithkline, and Pfizer.

Weber said he bought DeVries because it offers marketing services (including product development) as well as PR. "Now that we have domination with Weber Shandwick, I want to fill in high-quality specialty niche firms that can access the networks of our other groups," said Weber.

DeVries said the purchase confirmed her business model of specialty services for relatively few clients. "Our business is very strong, which we appreciate in this climate, and it's nice to get respect from Interpublic," she said.

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