WSW closes doors of Detroit office, citing sagging economy

DETROIT: Another international PR agency, Weber Shandwick

Worldwide, has given up trying to penetrate the tough, insular Detroit

market. WSW announced last week it was closing its Detroit office,

laying off all six of its employees in the process.



The closure was motivated by the need to reduce costs in a tough

environment, according to Jackie Lustig, EVP of WSW.



Despite the lack of a Detroit presence, WSW will continue to service

General Motors' e-commerce business from its Boston headquarters.



Shandwick bought out Jack Casey's well-regarded local agency more than a

decade ago, reportedly overpaying for the agency on the basis of

inflated billings from a large, one-shot auto-industry seat-belt

lobbying account.



Like other "outside" agencies, it has been struggling along ever

since.



Hill & Knowlton and Strat@comm also have opened - and closed - Detroit

offices in recent years.



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