MasterCard looks to be global force

PURCHASE, NY: While MasterCard awaits SEC approval of its proposal

to issue shares to card-issuing banks, the corporate communications

department is delivering key messages to target audiences.



The deal is part of an integration of EuroPay, previously a separate

company licensed to market the MasterCard brand throughout Europe. As a

privately held share corporation, the SEC's green-lighting of

MasterCard's own share proposal would make the company's purchase of

EuroPay a stock swap.



Sharon Gamsin, Master-Card's VP of global communications, said she is

working mainly with member banks, non-member banks, the media, and

employees.



Her key messages are the changes the filing could bring MasterCard: the

company would become a global entity with one global management team, as

opposed to the two-company structure it followed before. Gamsin said she

is especially telling employees about the opportunities that will open

to them under a merged company. She doesn't expect any layoffs.



Gamsin said that she uses an intranet and an employee website, as well

as a program called WHAM (What's Happening At MasterCard), which sends

new company information directly to employees' computers.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.