LAST CALL: Walker gives PR the venue to practice what it preaches

Feel like NPR covers too much in the way of foreign affairs and not

enough in the way of the PR industry?



Try pointing your internet browser to the PR radio TV network to hear -

and see - the station where it's not National Public Radio, it's

Non-stop Public Relations.



The executive producer of the internet-only show is TJ Walker, president

of TJ Walker Media Training Services.



Three months ago, to promote his media training business, Walker began

daily postings of streaming media interviews profiling heads of PR

firms, IR firms and in-house communications people. He now has over 200

interviews archived. (The best, of course, being the one with Adam

Leyland, PRWeek's editor-in-chief.)



"You have tens of thousands of PR people all over the country who tell

other people how to give radio and TV interviews, but they never get to

talk about themselves in such interviews," says Walker. "This way, I get

to demonstrate my interviewing skills to market my services, and PR

people get to talk about themselves."



Walker, who wants to add interviews with PR legends like Harold Burson,

also promotes the historical value of his site.



"We have the last interview anyone did with Lizzie Grubman before her

ill-fated automobile accident," says Walker. "People have said how

interesting it is to hear her say something that isn't just 'I'm sorry,

I'm sorry.'"



So, if Walker's venture strikes you as an idea long overdue, or even

just as more navel-gazing by an already narcissistic profession, you can

see it all on prradiotvnetwork.com.



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