LAST CALL: Some journalists aren't in the write

It's oft opined that journalists can outdrink, outspend and

outwrite PR people. (OK, mainly by journalists, we admit - Ed.) Well,

the first two may or may not be true, but an e-mail sent by a helpful

account exec with a point to prove at a West Coast PR agency, has shown

once and for all that not all journalists can out-write PR folks.



Take a peek at just a few of the many gaffes:



Identifying the magazine: "We specialize in the new and exciting feild

of Oraganized Import Racing."



Explaining why the e-mail was sent: "We are very interested in

converging your event for are readers base."



The sell: "The idea of new cars and trucks are very exciting to are

readers, do to the fact that are demographics state tht are average

reader purchase's a new car every 36 months."



Appetites whetted, we want more. Have you ever received anything this

bad (or worse?) Tell us at news@prweek.com. The stoopider, the better.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.