LAST CALL: Coffee Station serves up publicity feast

Have you ever wondered what it's like to live in Crawford, TX? Of

course not, mostly because until this month you'd never heard of it, and

its population of 700 with an average August temperature of about the

same.



But now that President Bush has settled in at his ranch here for his

August recess, Crawford is always in the news. And thanks to some slick

PR by the town's only restaurant, now you can learn what it's like to

live there.



The Coffee Station, which was all over the news when the Bushes (and the

White House Press Corps) came in for burgers earlier this month, has set

up a 24-hour web cam with real-time communications company LivePerson.

The launch was on August 14, a week after Bush arrived. USA Today, The

Dallas Morning News, ABC, and AP, among others, featured the story.



Now the entire country can live the life of a Crawfordian: sitting

around all day waiting for a glimpse of the President, instead of

watching middle-age cameramen from CNN eat omelets.



But the real winner is the Coffee Station. Thanks to a slow news week

and the fact that there are now more reporters in town than blades of

grass, the web cam idea got huge coverage, keeping the restaurant in the

news long after the president paid his bill ($35, $9

tip).



By the way, the Coffee Station does not have an agency of record, so get

those proposals in!



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