INTERNATIONAL NEWS: Edelman Hong Kong in revamp mode as its twomost senior staffers depart

HONG KONG: Edelman Public Relations Worldwide has lost its two most

senior staff in Hong Kong, and is now restructuring the office in an

attempt to stem staff losses.



Managing director John Mullins is to leave the firm for personal

reasons.



Hester Chan-Waters, a VP whose agency was bought by Edelman last year,

is leaving as part of cost-cutting measures.



Five staff in the consumer practice are also going, but the agency has

made three new hires - two in its fledgling financial practice.



The agency will now focus on winning financial clients, and has already

added First Pacific and the First Eastern Investment Group to its

roster.



The moves come as Alison Canning, the new international president of

Edelman, seeks to reverse the office's decline in fortunes. Last year it

reported a drop in fee income of 36% to $1.3 million.



Canning is planning to appoint a new managing director. In the interim,

the role will be overseen by Mike Geczi, who joined the firm in March as

president of the Asia-Pacific financial practice.



Mullins was offered a European post with Edelman, but did not accept it.

"After four countries in seven years, I need a break," he said.



He said he will be spending time traveling before possibly rejoining the

firm later this year. The agency also plans to keep close ties with

Chan-Waters.



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