H&K wins US Army awareness brief

NEW YORK - Hill & Knowlton has won a major multi-year government account worth an estimated $2 million.

NEW YORK - Hill & Knowlton has won a major multi-year government account worth an estimated $2 million.

The agency beat out competition from three rival firms, which were not named. H&K's task is to raise awareness about a series of US Army Community and Family Support Center programs (CFSC).



The WPP-backed agency was chosen because of its previous experience working with the military and its employee communications expertise.



According to the agency, the contract has an indefinite length but could be worth up to $2 million over five years.



H&K will help this particular branch of the US Army with its Morale, Welfare and Recreation programs, known as MWR.



MWR supports soldiers with community and family support activities and services to ensure soldiers have the same opportunities in life as ordinary citizens.



The division turned to an outside agency because it felt soldiers did not significantly

recognize its offering.



MWR programs include social, fitness, educational and other activities aimed at promoting mental and physical well-being.



The US Army's CFSC operates 250 diverse MWR programs at 90 installations around the globe.



H&K's employee communications offering helped swing the contract its way. The agency could not give details of its PR program since it is currently being devised.



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