CHICAGO: As prescribed by PRWeek (August 6), Donald Trump is
seeking PR help as he prepares to build a major new office tower in the
Trump is looking for government, community and business relations help
on his project and could select an agency within a few days to start
work in September.
Trump's real estate operations have sounded out Golin/Harris,
Burson-Marsteller and Jasculca/Terman, a Chicago public affairs
Trump's recent announcement that he wants to build the world's tallest
building on the site of the present Chicago Sun-Times newspaper building
garnered jeers in the local press and a warning from Chicago's mayor
that the structure would have to meet the city's high architectural
How much Trump plans to spend on Chicago PR and the length of the
engagement has not yet been finalized.
Jasculca likely has the inside track on the assignment if the major
emphasis is on government relations, while Golin has gone after the
account by trying to parlay the work it did to help the city attract