CHICAGO: New York-based firm London Misher Public Relations has
opened a three-person Chicago office, hiring Nicole Pagnano from rival
firm Margie Korshak to run the operation.
The Chicago office will go after business from restaurants, hotels, and
major entertainment-oriented events - the types of accounts London
Misher focuses on in New York, said Pagnano.
Pagnano has begun handling Midwest PR for existing agency clients Cosi,
a restaurant chain; City Access Providers, a concierge service; and
With Chicago PR firms traditionally concentrating on consumer products
and manufacturing work, Pagnano sees an opportunity to carve out a
business niche in entertainment and hospitality. Her former employer,
Korshak, is best known for that type of work in Chicago.