LAST CALL

Here's one for those out there who want to know what the tools of

the PR trade are. Well, Stephen Pisinski, president of The Montgomery

Group in San Francisco, has a pretty good idea, and has sent in a pic

taken by staffer Fabiola Escobar to prove his point. "We're not saying

one has to consume a martini while reading PRWeek," he hastily assures

us, "but we do find both essential in our work." He then adds, "The

photo is somewhat misleading in that it shows a mostly full glass."

That's our boy! Now, does anyone else have any other opinions on the

essentials of practicing PR? (Boring answers will be thrown in the bin,

naturally.)



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