Kennedy accepts lesser role at KSK

WASHINGTON: The long-time head of one of Washington, DC's largest

hi-tech marketing firms has ceded control of the agency that bears her

name.



Karen S. Kennedy, who founded KSK Communications in 1983 and later sold

it to Earle Palmer Brown, has become chairwoman, a position she

described as a more "limited, part-time role." Kennedy's KSK contract

runs through May 2002.



Kennedy's decision to step aside was due to a combination of factors

which she said included a lease on office space that is due to expire,

and a slowdown in the hi-tech and healthcare fields, both agency

strengths.



KSK will merge with EPB's office in Bethesda, MD. Under the new

arrangement, the PR component of KSK will report to Phil Armstrong, who

heads EPB/PR, while the advertising component will report to Charles

Jones, who is general manager of EPB-Bethesda.



At one time, KSK Communications had more than 40 employees.



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