ATLANTA: Sprint Corporation has finally named Golin/Harris as its
agency of record, following a lengthy review.
The account was previously held by Burson-Marsteller, which had worked
with Sprint for five years.
In February, Sprint confirmed it was looking for "new approaches." Seven
firms participated in the final pitch.
Golin will be focusing primarily on corporate reputation, government
relations, and internal communications. The agency had previously worked
with Sprint on corporate projects.
Golin's "combination of innovation with experience" gave it the edge,
according to Bill White, VP of corporate communications for Sprint.
He said that one important aspect of the business will be to support
Sprint in its regulatory media relations effort.
"It is a premiere piece of business, and we felt there was a perfect fit
between the two companies," said Scott Farrell, a Golin EVP.
The team will be working in the trenches of the embattled
telecommunications sector. "It is certainly an industry that is being
challenged right now," Farrell said. "But that provides all the more
opportunity to re-inforce the company's position, so they are ready when
the bounce comes."