Golin cuts deeply into CrossMedia

CHICAGO: Golin/Harris has dismissed 15 people in its CrossMedia

division, and will no longer offer services such as video production,

web work, and collateral material design under the CrossMedia brand.



Eleven of the fired employees were in Chicago, and four were in New

York.



At the same time, Golin trimmed four other positions: one in information

systems, one in marketing, one in finance, and one in research.



Golin started CrossMedia in 1998 to do project work for clients. But

now, with the economy weak, "we felt we couldn't realize the growth and

profitability objectives we have for Cross-Media," said Keith Burton, GM

of Golin's Chicago office.



Burton already had cut nine CrossMedia positions earlier this

summer.



The agency name will survive as part of CrossMedia Creative Event

Marketing, Burton said. Golin bought Creative Event Marketing (CEM),

then an Atlanta-based event-planning firm, for $4 million in 2000

and folded it into CrossMedia.



According to Burton, the surviving CrossMedia CEM unit has 30 employees

in seven cities, including New York and Chicago.



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