Dittus branches out from tech, will sing the praises of PlacidoDomingo's 'Operalia'

WASHINGTON: Dittus Communications, known primarily for its

expertise in hi-tech policy issues, will try singing a new tune this

fall as it promotes Placido Domingo's opera showdown, "Operalia."



The annual contest, now in its ninth year, brings together the most

promising young opera singers in the world to compete for $175,000 and the chance to sing with Domingo himself. The final

performance will be held at George Washington University on October

7.



Dittus will be handling media relations for the event, targeting both

local and international outlets.



According to director of marketing communications Roni Singleton, this

event is part of Dittus' effort to broaden its service offerings. "We're

looking to expand into doing more special events, litigation

communications - you can't just do all tech policy stuff." She denied,

however, that the expansion had anything to do with the downturn in the

technology market.



"We were lucky because most of our clients weren't the dot-coms ... we

haven't lost clients because of the economy."



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