HP-Compaq deal sees major PR reshuffling

PALO ALTO, CA (PR Worldwire) - Hewlett-Packard's internal PR team was restructured just a week before the news broke that the company would be merging operations with Compaq.

PALO ALTO, CA (PR Worldwire) - Hewlett-Packard's internal PR team was restructured just a week before the news broke that the company would be merging operations with Compaq.

Previously, the PR teams were divided into marketing organizations and reported to individuals in specific areas. Now, all PR teams report to the Judy Radlinsky, director of external communications. Radlinsky in turn reports to Allison Johnson, VP of communications and brand strategy.



Spokeswoman for HP Rebeca Robboy confirmed the reorganization, and that all external PR agencies will now report to Radlinsky.



The merger announcement has generated speculation about how agency relationships for the two companies will be impacted.



Compaq's PR agency of record is Hill & Knowlton, which won the account in November 1999 after Compaq dropped Shandwick, its longtime agency of record.



Weber Shandwick World-wide is now one of four primary agencies working with HP, representing the bulk of its business products in Europe, Asia, and North America.



HP also retains Golin/Harris to work on its business-customer organization. Applied Communications handles corporate PR for the company, and The Hoffman Agency works on HP's services, software, and servers, and handles the North American regional PR program for enterprise businesses.



The new entity will take on the HP name with CEO Carly Fiorina at the helm, and will be structured around four operating units: imaging and printing, access devices, IT infrastructure, and services.



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