WOMEN IN PR: FEMALE CEOS AT PR'S TOP 100 AGENCIES

CATHY ACKERMANN



Ackermann PR, Knoxville, TN



Ranking: 98



2000 Revenues: $4.3m (US)



Cathy Ackermann is founder, owner and president of Ackermann PR, a

20-year-old full-service integrated marketing comms firm. In its first

five years, the company grew over 650%, placing it on Inc. magazine's

list of the fastest-growing US companies. The firm has grown every year,

and now has 35 full-time staffers, with headquarters in Knoxville, TN,

and offices in Washington, DC, Dallas, Oak Ridge and Nashville, TN.

Prior to founding the firm, she was director of corporate marketing and

promotions for the 1982 World's Fair. Before that, she was director of

the Univ. of Tennessee student affairs department.



AMY BINDER



RFBinder Partners, New York



Ranking: 14 (Ruder Finn)



2000 Revenues: $84m (Ruder Finn)



Amy Binder is CEO and executive managing director of the newly formed

RFBinder Partners, a member of the Ruder Finn Group. During her five

years as president of Ruder Finn Americas, Binder was responsible for

the fastest growing division at Ruder Finn, working with pure-play

internet companies, and Fortune 1000 corporations. She has managed

accounts for clients such as Andersen Consulting, Bank of America, L.L.

Bean, Citibank, Ford Motor Credit, IBM, McGraw Hill, Pitney Bowes, and

Worldcom. Her expertise extends to corporate PR, branding, new economy,

and reputation and issues management.



KATHY BLOOMGARDEN



Ruder Finn, New York



Ranking: 14



2000 Revenues: $84m (global)



Dr. Kathy Bloomgarden is president and CEO of Ruder Finn, one of the

world's largest independent PR firms. Under her watch, the agency has

grown fivefold in the past decade, and increased profitability 900%,

while adding blue chip accounts and high-visibility assignments. She

started the agency's healthcare practice in 1980. It has since grown to

rank among the world's largest global pharmaceutical PR firms. Today,

the healthcare group is Ruder Finn's largest specialty practice, and

includes many of the world's top pharma companies, such as Novartis,

GlaxoSmithKline, Pfizer, Pharmacia, Roche, and Schering Plough.



CHRISTINE BOEHLKE



Phase Two Strategies, San Francisco



Ranking: 57



2000 Revenues: $8.2m (US)



Christine Boehlke, founder and CEO, has more than 25 years experience in

corporate positioning, branding, crisis communications and marketing of

consumer and b-to-b products and services. She founded Phase Two

Strategies in 1987 to focus her broad communications and marketing

experience on helping tech-based companies achieve their full leadership

potential. Today, her company is one of the top 10 independent

technology PR firms in America. Prior to founding Phase Two Strategies,

she was SVP, western region manager for Burson-Marsteller. She has also

held the position of SVP of Edelman.



SUE BOHLE



The Bohle Company, Los Angeles



Ranking: 72



2000 Revenues: $6.5m (US)



Sue Bohle founded the original Bohle Company in 1979. Today, it is one

of the US' top 50 independent PR firms. The Bohle Company has won many

PR awards, including two Silver Anvils and several Prism awards, and is

currently a member of The Worldcom Group, the largest international PR

network. Sue started her career at Burson-Marsteller, and was then hired

by the J. Walter Thompson Co. to help the firm develop a PR presence in

LA. Within three years, she became JWT's first VP on the West Coast. A

year later, she became the first woman in LA to be named GM of an office

of an international PR agency.



MARGARET BOOTH



M Booth & Associates, New York



Ranking: 84



2000 Revenues: $5.3m (US)



Margaret Booth is the founder and president of M Booth & Associates, a

mid-size PR agency headquartered in New York with 25 affiliate agencies

worldwide. An industry leader in brand marketing, she has a

distinguished record in marketing and corporate communications across a

range of sectors including consumer products, b-to-b, healthcare,

community affairs, government, and the arts. She has created strategic

communications programs for some of the world's most prestigious

companies and brands, and has spearheaded groundbreaking marketing

communications research that has advanced industry practice.



RITA BROGAN



Pacific Rim Resources, Seattle



Ranking: 99



2000 Revenues: $4.3m (US)



Rita Brogan is president and CEO of Pacific Rim Resources. Her career

spans over 30 years of project management, research, public policy and

affairs, and communications. She has advised citizen groups, public

agencies and private businesses on issues pertaining to strategic

planning, marketing, media relations, customer relations, annual

priority setting and program management. Her expertise in transportation

and land use stems from her role as superintendent of public

transportation development at Seattle Metro and chief land-use advisor

to ex-King County exec Randy Revelle, where she chaired the Executive

Task Force on Growth Management.



SUSAN BUTENHOFF



Access Communications, San Francisco



Ranking: 30



2000 Revenues: $13.1m (US)



Susan Butenhoff, President & CEO, co-founded Access Communications in

1991. She has grown the agency from a two-person shop to one with 70

account professionals in just over seven years, complete with offices in

SF and NYC, and a client roster that includes red-hot start-ups and blue

chip companies. Susan also runs the firm's media training seminars,

PowerSpeak(TM). For more than 10 years, she has trained company

executives to effectively communicate their messages to the media. Prior

to founding Access, Susan was a VP at Ketchum Public Relations, where

she worked for eight years and was in charge of the consumer marketing

group.



ANDREA CARNEY



Brodeur Worldwide, Boston



Ranking: 16



2000 Revenues: $84m (global)



A founding partner of Brodeur Worldwide, Andrea Carney has guided the

agency from a small company focused on IT into a global network with

1,000 employees. Building on long associations with such IT giants as

IBM, Carney helped Brodeur diversify into other key industries, working

with companies like Fidelity, 3M and Philips. As CEO, she is responsible

for the company's financial performance, as well as providing counsel to

clients. She works with Brodeur's four MDs to identify the company's

acquisition and business plans. She started in PR in 1985 with Franson &

Associates, and at Infocom, an entertainment software company.



LYNN CASEY



Padilla Speer Beardsley, St. Paul, MN



Ranking: 41



2000 Revenues: $10m (US)



Lynn Casey is chief executive officer at Padilla Speer Beardsley. She

works with PSB clients in a variety of industries and, in April 2001,

became the third CEO to lead the 40-year-old, employee-owned firm. Prior

to joining the agency in 1983, Lynn was marketing communications manager

for Burlington Northern. While there, she coordinated a diverse program

to expand awareness of company services following railroad deregulation.

She also developed Minnesota's first PR campaign for foster care home

recruitment.



CAROL CONE



Cone, Inc., Boston



Ranking: 36



2000 Revenues: $12m (US)



Carol Cone is widely known for her work in Cause Branding(R) and

strategic philanthropy, helping build substantive and sustainable

partnerships between companies and social issues for more than 20 years.

Cone has pioneered new alliances for private/public partnerships to

create signature programs for Fortune 500 companies, including the Avon

Breast Cancer Awareness Crusade, ConAgra Feeding Children Better

Program, the Reebok Human Rights Awards, Rockport's Fitness Walking

Program, and Chevy ROCK (Reaching Out to Communities and Kids). In 1999,

Cone successfully sold the agency to the Omnicom Group for $15

million.



CONNIE CONNORS



Connors Communications, New York



Ranking: 54



2000 Revenues: $8.7m (US)



In 1985, Connie Connors launched Connors Communications. The company has

grown into a full-service PR and marketing consultancy firm, with

offices in NYC, San Francisco, LA and London. The firm have launched

many of the major tech initiatives including: the first personal and

hand-held computers, CD-ROM drives and educational software, the first

networked workstations, online services, and new internet brands

including Amazon.com and priceline.com. Throughout her 20-year career,

she has helped many companies capture their share of the emerging tech

market, defining a new brand of PR and marketing practices in the

process.



DOROTHY CRENSHAW



Stanton Crenshaw, New York



Ranking: 50



2000 Revenues: $9m (US)



Dorothy Crenshaw became president of Stanton Crenshaw in 1996 after 15

years in marketing PR. She brings brand-building experience and strategy

development to a host of clients in the marketing sector, including

those in consumer technology and new media; media and entertainment; and

consumer products and services. She has developed and managed programs

for American Express, Procter & Gamble, M&M/Mars, Sharp Electronics,

Starbucks, Pepsi-Cola, and Snapple. She was formerly EVP and MD of

worldwide consumer marketing with GCI Group, Grey Advertising's PR unit.

Prior to Grey, she was at Edelman Worldwide.



ANDREA CUNNINGHAM



Citigate Cunningham, New York



Ranking: 13 (Incepta)



2000 Revenues: $79.2m (US)



Andrea (Andy) Cunningham is CEO of Citigate Cunningham, a wholly-owned

subsidiary of Incepta Group. Founded by Andy in 1985, the company

specializes in strategic communication, including marketing, conceptual

branding and PR for companies in dynamic markets. Now in its 16th year,

the company has grown an average of 30% annually since its inception,

and has been consistently ranked as a PR leader in the key US tech

markets of the Silicon Valley, Boston and Austin, TX. Cunningham was

sold to UK-based Incepta Group in June 2000 for as much as $75

million.



LYNNE DOLL



Rogers & Associates, Los Angeles



Ranking: 37



2000 Revenues: $11.1m (US)



Lynne Doll is president and partner at Rogers & Associates. Since

joining the firm in 1983, Doll has developed and led the implementation

of strategic communications programs involving a vast array of issues -

from selling products and services for major consumer marketers, to

directing massive public education campaigns for national, state, and

local government agencies, to managing crisis communications for some of

the nation's top corporations. In addition, Doll heads Rogers &

Associates' risk management and crisis communications practice, and has

led the agency's public sector practice for the past six years.



MAURA FITZGERALD



Fitzgerald Communications, Cambridge, MA



Ranking: 24



2000 Revenues: $21.4m (US)



Since its inception in 1994, FitzGerald has reached unprecedented

heights: four offices, more than 175 employees and better than 50%

growth for four consecutive years, statistics that have made hi-tech PR

agency history. With founder, president & CEO Maura Fitzgerald leading

the charge, the company has also continued to garner industry accolades

and move up through the ranks of the various PR agency benchmark lists.

Prior to founding FitzGerald Communications in 1994, Maura was a VP at

Hill & Knowlton and GM of the firm's New England office.



SABRINA HORN



Horn Group, San Francisco



Ranking: 40



2000 Revenues: $10m (US)



Sabrina Horn has 16 years management and PR experience working with both

start-up and Fortune 1000 tech companies. She founded Horn Group in

1991. She oversees all operations, business development and strategic

consulting.



Prior to founding the firm, she held senior account management positions

with the SF offices of both Blanc & Otus and Edelman. Horn has been

named to the Silicon Valley Hall of Fame and earned the national award

for "Best Employer" from Working Woman magazine in 1998. She was

recently recognized as one of the PR industry's most successful

entrepreneurs by Inside PR.



AEDHMAR HYNES



Text 100, San Francisco



Ranking: 31



2000 Revenues: $34m (global)



Appointed CEO of Text 100 International in October 2000, Aedhmar Hynes

heads a global tech firm with responsibility for 25 global offices.

Aedhmar has worked in PR for over 12 years, ten of which have been with

Text 100. After seven years in the London office, she set up the San

Francisco office, and became president of US operations. Hynes has

worked for many of the company's most high profile PR accounts including

Visa, EDS and Dataquest. Today, she works with many US clients and

spearheaded the agency's $18 million IBM win this summer.



MARGERY KRAUS



APCO Worldwide, New York



Ranking: 11 (GCI/APCO)



2000 Revenues: $150m (global)



Margery Kraus, president/CEO of APCO Worldwide, founded the firm in

1984.



Under Kraus, APCO has grown from a small DC office to a multinational

firm, with offices in the world's key capitals, an achievement that

helped Kraus become PRWeek's International PR Pro of the Year for 2001.

Kraus oversees a variety of client matters in each of APCO's key service

areas: public affairs, government relations, strategic communications

and international business. Prior to joining APCO, she helped create the

Close Up Foundation, a multimillion dollar educational group that is

sponsored in part by the US Congress.



NANCY LONG



Dorland Sweeney Jones, Philadelphia



Ranking: 97



2000 Revenues: $4.5m (US)



Nancy Long is EVP, director of PR at Dorland Sweeney Jones. Nancy

entered PR in 1983 at a regional firm, Lewis, Gillman & Kynett. She

later joined DSJ to build its PR capabilities into a formal department.

In six years, DSJ's PR group has grown from three employees to 20, and

has increased billings fivefold. Nancy has navigated the department

through more than eight product launches, including those of Zeneca

Pharmaceuticals' (now AstraZeneca) asthma medication Accolate, and Cytyc

Corporation's ThinPrep Pap Test, a replacement for the conventional Pap

smear.



RACHEL MCCALLISTER



mPRm, Los Angeles



Ranking: 79



2000 Revenues: $6m (US)



Rachel McCallister is co-president of mPRm, a PR agency specializing in

entertainment, new media and communications companies and their

product.



She was founder and president of Rachel McCallister & Associates, which

specialized in television and home entertainment, and co-founder and

president of KillerApp Communications, the first agency created to

provide PR and promotions specifically for interactive entertainment and

communications companies and their products. In 1993, she was awarded

the Publicists Guild's highest honor, the Les Mason Award for

outstanding individual achievement.



JULIE MCHENRY



Wilson McHenry Company, San Francisco



Ranking: 46



2000 Revenues: $9.8m (US)



Julie McHenry, co-founder and CEO of Wilson McHenry Company, has

counseled some of the top names in tech, including Microsoft, Symantec,

and Plantronics. Julie is responsible for the development of strategic

messaging and positioning strategies for clients, as well as agency

vision and growth. She also founded the Global Technology Communications

Group, which recently became the Wilson McHenry Company Preferred

Partners network of global affiliates, which enables Wilson McHenry to

provide full global presence for clients on an as-needed basis. Before

Wilson McHenry, Julie was co-founder and VP of The Waggener Group.



SUSAN NOONAN



Noonan/Russo Communications, New York



Ranking: 34



2000 Revenues: $12.4m (US)



Susan Noonan is president, COO and co-founder of Noonan/Russo

Communications.



Prior to forming the company in 1988, she was the founder and SVP of the

science and healthcare division of Cameron Associates, a New York

City-based PR firm. Susan is a pioneer in the development of

comprehensive investor relations programs for numerous healthcare

companies, well known within the Wall Street community and investor

circles in major metropolitan areas throughout the US. The agency was

sold to Havas earlier this year.



MARIANNE O'CONNOR



Sterling Communications, San Jose, CA



Ranking: 70



2000 Revenues: $6.7m (US)



Marianne O'Connor, president and CEO, established Sterling

Communications in September 1989 when she purchased the West Coast

division of Boston-based PR firm Sterling Hager. She had worked there in

a series of senior account positions between 1984 and 1989, most

recently as MD of the Silicon Valley operation. In her present role,

O'Connor's responsibilities include providing strategic communications

counsel to senior management at the agency's technology accounts;

developing new business opportunities that leverage the communications

expertise of the agency's 50-plus professionals; and speaking at

industry conferences and university forums.



DEBORAH RADMAN



KCSA, New York



Ranking: 35



2000 Revenues: $12.3m (US)



Deborah Radman is managing partner of corporate and marketing

communications at KCSA. She also supervises the PR group and is

responsible for staffing, training and development, and marketing.

Radman began her PR career in Denver where she worked for several firms

before founding Brown Radman Wolper in 1992. Radman opened a Manhattan

office for BRW within KCSA in 1997 and set up a strong affiliation

between the two firms. She kept running BRW from New York as chairwoman

and CEO. In early 1999, the relationship between the two firms grew

stronger when the NYC operations of BRW were sold to KCSA.



ROBYN SACHS



RMR & Associates, Rockville, MD



Ranking: 94



2000 Revenues: $4.6m (US)



Robyn Sachs has served as president and CEO of RMR & Associates since

1987. Sachs concentrates on servicing primary accounts, leading new

business and market development, and building strategy for new accounts

at this leading marketing, advertising, and PR firm. Under Sachs'

direction, the agency has grown 600% and has earned recognition for

aggressive campaigns that produce measurable results. PRWeek named RMR

the 10th fastest growing agency in the US, and the fastest growing

agency in Maryland in 2000.



GAIL STOORZA



Gill Stoorza Communications, San Diego



Ranking: 42



2000 Revenues: $10m (US)



Gail founded Stoorza Communications in 1974, and is presently chairwoman

and CEO. Highly active in civic and professional affairs, she is a

member of the board of directors of the San Diego Convention Center

Corporation, the San Diego Regional Economic Development Corporation,

the Greater San Diego Chamber of Commerce, the Independent Colleges of

Southern California and UCSD's Graduate School of International Studies

and Pacific Relations. Despite the sale of branches in Riverside and

Sacramento, as well as the San Diego-based Campaign Strategies division,

Stoorza still has offices in San Diego and Los Angeles.



PATRICE TANAKA



PT&Co., New York



Ranking: 86



2000 Revenues: $5m (US)



Patrice Tanaka co-founded PT&Co. in July 1990, and now serves as CEO and

creative director. Over the past 11 years, the firm has grown more than

700%, has won more than 150 industry awards for its breakthrough PR

campaigns, has been celebrated by Inside PR as the "No. 1 Hot Creative

Shop" in the US, and been saluted by Working Mother as one of "15

family-friendly workplaces in America." Some leading consumer marketers

attracted by PT&Co. include American Express, Avon, Bristol-Myers

Squibb, Coors, Duracell, Ernst & Young and Target. Prior to PT&Co.,

Tanaka was EVP & GM of Chiat/Day Advertising's PR subsidiary.



KATHRYN TUNHEIM



GCI Tunheim, Minneapolis



Ranking: 11 (GCI/APCO)



2000 Revenues: $150.6m (global)



With the recent sale of her agency to GCI, founder and CEO Kathryn

Tunheim is reportedly taking an increasing role in GCI's internal

operations, but she also oversees and counsels clients on strategic

planning. Prior to establishing Tunheim, she was VP of corporate PR and

internal comms at Honeywell, and was responsible for the company's

global media relations and employee comms programs. She directed

acquisition and divestiture communications, advised senior officers on

crisis management and managed communications for the company's

repositioning effort, leading comms programs in each of the company's

five worldwide businesses.



HELEN VOLLMER



Vollmer, Houston



Ranking: 60



2000 Revenues: $7.4m (US)



As CEO of Vollmer, Helen Vollmer provides strategic thinking and

tactical focus for all accounts. She has personally represented clients

in the arts, financial, government, healthcare, hospitality, industrial,

nonprofit, packaged goods, professional services, real estate, retail,

tech and travel arenas. Prior to founding Vollmer, Helen was VP, manager

of client relations for Bozell & Jacobs Public Relations. Previously,

she worked for Ruder Finn as an AE on a variety of consumer accounts.

She began her career as a copywriter for a major retail outlet. Helen is

an accredited member of the PRSA and a member of the Counselor's

Academy.



PAM EDSTROM



Waggener Edstrom, Lake Oswego, OR



Ranking: 15



2000 Revenues: $57.9m (global)



Pam Edstrom, partner and EVP of accounts and agency services at Waggener

Edstrom, is the principal strategic advisor for the agency's

communications work. In partnership with Melissa Waggener, the agency

has been built around its relationship with Microsoft, and has

maintained a staunchly independent stance.



MELISSA WAGGENER



Under Waggener's direction since 1983, Waggener Edstrom has grown from a

two-person agency to a company of more than 470 employees worldwide in

2000.



Waggener was cited as one of the top 100 most influential people of the

20th century and as one of the 50 most powerful women in PR by PRWeek in

1999. The agency continues to make acquisitions, buying PR.com, an

Oregon-based boutique.



BARBARA EWEN



CHEN PR, Boston



Ranking: 92



2000 Revenues: $4.7m (US)



Barbara Ewen, principal, has 20 years of hi-tech experience. Specialties

include service provider and enterprise telecomms, network management,

e-security and semiconductor technology. Prior to CHEN, she headed PR at

Bay Networks (now Nortel).



Barbara Heffner Barbara Heffner, principal, has 19 years of hi-tech

experience. Her areas of expertise include enterprise and e-business

software, systems and network management, and development-related

technologies (Java and XML). Before co-founding CHEN, she had her own

successful consulting practice.



Brenda Nashawaty Brenda Nashawaty, principal, has 20 years of hi-tech

experience. At CHEN, she handles technologies in software and services

such as e-business infrastructure, web application development, and

interactive entertainment. Prior to CHEN, she was a VP, client services

at Lois Paul & Partners for four years.



ZELDA RUDIN



A&R Partners, San Mateo, CA



Ranking: 52



2000 Revenues: $9m (US)



Zelda Rudin, co-founder, oversees the finance, administration and human

resources groups. Her stance on employee relations has led A&R to one of

the top employee retention rates in PR. She also oversees A&R's Central

Media department.



Maria Amundson Maria Amundson joined A&R in 1987 and became a partner in

the firm in 1990. Today, as a senior partner, she runs the agency's

mobile computing practice, leads A&R's client services activities and

assists in managing the agency's employee development and training

program.



LISA AUSLEN



Lisa Auslen joined A&R in 1990 and has helped it become the largest

independent agency in Silicon Valley. She has vast experience in the

mobile content, consumer technologies, publishing and graphics software,

and internet appliance markets. Lisa specializes in expertly guiding

clients through complex product launches.



BARBARA BATES



Eastwick Communications, Redwood City, CA



Ranking: 68



2000 Revenues: $7m (US)



Barbara Bates provides senior counsel to many clients including Enron

Broadband Services, and ThruComm. She has vast experience in market

analysts and developing communications strategies.



NANCY BLAKE



Nancy Blake has provided senior counsel to many Eastwick clients

including Sprint, Sun Microsystems, ePeople, Adobe Systems,

Hewlett-Packard, Baan, and BMC Software. She has worked on both the

corporate and agency sides in planning and executing large-scale product

launches for software, graphics, and internet products.



ELAINE CUMMINGS



Elaine oversees Eastwick operations and is charged with driving the

overall business direction for the agency. With more than 20 years of PR

experience, Elaine has provided senior counsel for Eastwick clients such

as Adobe Systems, Baan, Oracle, Business Objects, Pyramid Technologies,

and XCare.net.



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