Publicis Dialog to work with Lottery

SEATTLE: The Publicis Group has extended its advertising-only

relationship with the Washington State Lottery to include PR efforts for

the Lucky for Life, Lotto, and Winning Numbers games. The contract

extends through December 31, 2001.



The first assignment for Publicis PR firm Publicis Dialog will be to

support and promote the Lucky for Life game, starting on October 8,

2001.



Lucky for Life offers players the chance to win up to $50,000

from a daily drawing.



In addition to creating campaigns for Washington State Lottery games,

Publicis Dialog will also be behind an initiative to raise awareness

about the Lottery's funding support for educational programs that

showcase the amount of Lottery dollars going toward public school

construction and renovation projects, as well as other education

programs such as class-size reduction.



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