HO CHI MINH CITY, VIETNAM: Ogilvy Public Relations Worldwide is
touting its new Ho Chi Minh City office as the first significant
presence of an international network in Vietnam.
The office will be headed by Attila Woodward, PR director. Woodward, a
fluent speaker of Vietnamese and founding partner of local PR firm Venus
Communications, will lead the newest of Ogilvy's 22-city Asia network
offices, cumulatively ranked second-largest firm in Asia Pacific by
PRWeek (based on 2000 revenues).
"Vietnam's young people are increasingly interested in access to
business information and new technology," said Matthew Anderson, Asia
Pacific president of Ogilvy PR. "We hope to raise the awareness of the
information and technological benefits that multinational companies can
bring to Vietnam."
Ogilvy has been servicing clients in Vietnam through Ogilvy & Mather
Vietnam and Ogilvy PR's Bangkok office. The firm's history in the
country includes Pepsi's market entry the day after US trade sanctions
were lifted in 1994, launching Nokia mobile phones, and inaugurating a
Ford light-truck plant outside Hanoi in 1997. Current Ogilvy Vietnam
clients include Epson, Unilever, and Nestle.